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William Mobley, the newly appointed chairman of the Department of Neurosciences at UCSD published a paper today in Science Translational Medicine showing that boosting levels of the neurotransmitter, neuropinephrine, in a particular part of the brain, the locus coeruleus, reversed some of the cognitive deficits in a mouse model of Down Syndrome. This work adds to the fascinating data in recent years showing that neurodevelopmental disorders such as Down, Rett Syndrome, Fragile X, and others may be treatable.
McCann Erickson graciously created this 90-second awareness video. We are indebted to Steve Levit and Kenny Gilbreath for the pro bono effort. Steve, who is chief creative officer of McCann Erickson recently joined the RSRT Professional Advisory Council (PAC).
The awareness video was launched at the recent Hope for Hannah event which was held in the home of FOX CEO, Jim Gianopulos and his lovely wife Ann, both members of the PAC.
[To share this video on Facebook, etc use this link: http://blip.tv/file/2756182]